Course code
M&C120
Credits
12
When
Semester 2
Part of
Master Media & Communications
About this course
Measuring and optimising campaigns.
What you will study
AttributionSEO/SEMdata
Skills you gain
Media theory, digital content production, communication strategy, analytics and storytelling.
Career pathway & market demand
Digital media, content strategy and communications roles are expanding as every organisation invests in audience, brand and social platforms. Digital marketer, content strategist, journalist, PR/communications manager, social-media lead, UX writer, media producer.
Interested in Digital Marketing Analytics?
This course is part of the Master of Communication. Apply to the full degree and get matched to the Australia student visa in one go.